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January 10, 2005

Six Sigma for Manufacturer's Websites: Understanding the Target Customers

Six Sigma is a disciplined, data driven approach and methodology for eliminating defects (driving towards six standard deviations between the mean and the nearest specification limit) in any process -- from manufacturing to transactional and from product to service.

Customer Knowledge: The Key to a Lean and Effective Manufacturing Website

Customer knowledge ensures that the manufacturer's website is equipped to implement a strategy, gather data, analyze data, and act on all customer relevant information. It ensures that efficient, reliable data acquisition and analysis methods are used to derive the performance and perception requirements sought by customers.

Until now, these Six Sigma principles and methodologies have not been applied to manufacturer's websites. According to Corey Wenger, President of Key Position Website Marketing (www.key-position.com), "This Six Sigma methodology is a way to quantify the effectiveness of a manufacturer's website in lead generation and conversion to sales."

Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer's website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position's clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process.

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com