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January 17, 2005

Six Sigma for Manufacturer's Websites: Perception Management

Six Sigma is a disciplined, data driven approach and methodology for eliminating defects (driving towards six standard deviations between the mean and the nearest specification limit) in any process -- from manufacturing to transactional and from product to service.

Perception Management

Expectation setting and perception enhancing service elements are central to effective manufacturer's websites. The perception of performance is paramount to high marks in customer satisfaction. Perception enhancers are used to leverage the experience of the website service encounter beyond mere process performance. In addition to using perception-enhancing basics, it is imperative that expectation setting, for both the customer and the provider side, are adequately managed.

Until now, these Six Sigma principles and methodologies have not been applied to manufacturers' websites. According to Corey Wenger, President of Key Position Website Marketing (www.key-position.com), "This Six Sigma methodology is a way to quantify the effectiveness of a manufacturer's website in lead generation and conversion to sales."

Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer's website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position's clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process.

Contact: Corey Wenger
Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com