« Back to Press Releases
IN THE NEWS

January 27, 2004

Indiana-based Company Helps Drive Manufacturing Growth

Key Position Web Marketing, a leader in B2B web marketing and search engine optimization services, today announced its new initiative to help US manufacturing companies take advantage of the returning economy.

According to Corey Wenger, owner of Key Position, "The US manufacturing industry has been hit hard in the last three years since the onset of the recession. Many companies have had to cut back their marketing and advertising budgets. As a result, new business growth has been minimal at best and at worst; we have seen a lot of good companies close their doors."

In efforts to rebound sales and growth opportunities, more and more companies are turning to online marketing initiatives. Web marketing, also known as search engine optimization (SEO) and pay-per-click programs provide organizations with a very cost-effective marketing channel to grow their business and customer base. According to the U.S. Bancorp Piper Jeffray study, search engine marketing provided the most cost effective direct marketing channel with the highest conversion rates, when compared to direct mail, yellow pages, and email marketing programs.

Studies have also shown that a website must rank in the top-30 results to generate any significant web traffic. Otherwise, prospective clients will never find you. Regardless of your developmental costs of your website, it is unlikely to generate significant traffic unless it appears prominently in search engine and directory results for targeted keywords and phrases.

Mr. Wenger also stated that, "With an ever-increasing online population who actively seek for products and services before making a purchase, the importance and ability for a company to be found through a search engine or directory is paramount." Web marketing is growing in popularity as the preferred B2B marketing channel for manufacturing and other industries. With millions upon millions of online prospective clients, web marketing allows manufacturing companies to target and communicate their messages in a unique way that drives strong ROI.

Key Position is a leader in web marketing and positioning services for demanding web marketers, including manufacturing and engineering companies. Key Position has helped a diverse array of businesses generate significant increases in visibility in the top search engines and directories.

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com