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February 10, 2005

Payment Efficiencies Not Carried Through to Manufacturer's Websites

According to the results of a new survey conducted by Visa USA, just over half (51 percent) of financial executives plan to reduce their organization's reliance on checks as a form of commercial payment, and 40 percent plan to increase their use of commercial payment cards, yet according to Corey Wenger, President of Key Position Website/SEO Marketing (www.key-position.com),"The vast majority of the enterprises will not apply these principles to their manufacturing websites."

Six Sigma is a disciplined, data driven approach and methodology for eliminating defects (driving towards six standard deviations between the mean and the nearest specification limit) in any process -- from manufacturing to transactional and from product to service.

Until now, these Six Sigma principles and methodologies have not been applied to manufacturers' websites. Wenger insists, "The Six Sigma methodology is a way to quantify the effectiveness of a manufacturer's website in lead generation and conversion to sales."

Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer's website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position's clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process.

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com