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April 3, 2004

Key Position Web Marketing interviewed by Thomas R. Cutler on Manufacturer's Websites: How to Drive Sales

Thomas R. Cutler, the Largest Worldwide Manufacturing PR Firm interviews Corey A. Wenger, industrial web marketing expert on how manufacturer's websites drive real sales growth and profitability.

Wenger stated, "Manufacturers, who have implemented search engine optimization marketing and other web marketing programs, generate higher quality sales leads with significant ROI than manufacturers who continue to utilize only traditional marketing strategies."

Recent studies continue to show that more and more engineering and technical buyers rely on the web to find sourcing solutions. As a result, manufacturers have shifted their marketing dollars to web marketing in order to capitalize on recent sourcing trends.

According to Corey Wenger, owner of Key Position, "The reason why so many manufacturers report poor results from their website is due to the lack of planning. Many sites are just thrown up and forgotten. Marketing of the website is often an afterthought - totally reactive, rather than proactive."

Wenger continues to see a major change in manufacturer marketing. "We see a huge shift away from traditional brochures and trade show marketing in the manufacturing sector in favor of strong and dynamic use of websites and website marketing."

Key Position Web Marketing, based in Indianapolis, IN, is the only manufacturing search engine optimization (SEO) marketing firm, specializes in Industrial web-based sales lead generation through SEO and pay-per-click programs for industrial/manufacturing and engineering companies. On average, Key-Position clients experience sales increases of 200% + in qualified web-generated sales leads

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com