« Back to Press Releases
IN THE NEWS

July 25, 2005

Key Position Launches U.S. Manufacturing Survey - Manufacturing Trends in Website Use and Online Marketing as a Competitive Weapon

These days, the manufacturing segment is making more than products. They’re building online marketing programs that move goods, create leads, and bolster awareness with dramatic results.

Using targeted information from internet marketing strategists like Corey Wenger, President of Key Position Web Marketing, manufacturing companies are competing more effectively against domestic and foreign contenders with company websites and net-based programs.

Key Position has crafted a brief, online survey that prompts manufacturers to reach mass markets at lower costs than conventional marketing programs.

Participants who complete this brief study will receive a complimentary summary of the report that highlights opportunities for growth and forecasts future market potential.

“Online advertising and strategic websites work seamlessly with how prospects select and buy products, services, and solutions. They also provide the ability to track and measure program effectiveness more directly than any other marketing vehicle,” Wenger shares.

An important component of internet marketing is Search Engine Optimization (SEO), one of the fastest growing marketing strategies used by U.S. manufacturers today. SEO is the process used to earn high rankings in search engines based on specific key words and phrases – terms used by prospective clients who are actively looking for products, services, and solutions.

“When balanced with other essential internet promotions, a well-planned SEO can create dramatic results in sales and profitability. In some cases, the marketing return on investment climbs into the double digits,” he confirms.

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com