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October 22, 2004

Manufacturers Shift an Average of 39% of 2005 Marketing Budget to Website Communication According to Corey Wenger of Key-Position

The leading manufacturing marketing research firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Ft. Lauderdale, Florida conducted a national survey of 1198 privately held manufacturers last month to determine anticipated 2005 marketing expenditures. One of the statistically significant findings was that the manufacturing respondents expect to increase 2005 Website Communication expense by an average of 39% versus 2004.

The respondents were senior management only from President, Owner, CEO, CFO, VP Operations, VP Marketing, Director of Purchasing, or General Manager.

According the Corey Wenger, President of Key Position Web Marketing (www.key-position.com), the only manufacturing search engine optimization (SEO) marketing firm, "The trend toward manufacturing website communication has been a strong trend over the past year. As manufacturers find the capacity to communicate with existing and potential customers the precise mix of product capacity, features, benefits, and advantages, the company's website is quickly becoming the leading sales generating system." Wenger also noted, "The failure or disappointing results from direct mail, print collateral, tradeshows and other marketing outreach has re-directed many manufacturers to the internet."

Key Position Web Marketing, based in Indianapolis, IN, is the only manufacturing search engine optimization (SEO) marketing firm, specializes in Industrial web-based sales lead generation through SEO and pay-per-click programs for industrial/manufacturing and engineering companies. On average, Key-Position clients experience sales increases of 200% + in qualified web-generated sales leads.

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com