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October 25, 2004

Manufacturers Decrease Tradeshow Attendance by 44% In Favor of Website Communication According to Corey Wenger of Key-Position

The leading manufacturing marketing research firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Ft. Lauderdale, Florida conducted a national survey of 1198 privately held manufacturers last month to determine anticipated 2005 marketing expenditures. One of the statistically significant findings was that the manufacturing respondents expect to decrease their tradeshow attendance by 44% in 2005 in favor of Website Communication expenses. The rationale provided was overwhelmingly stated: the internet and website lead generation was far more cost-effective.

The respondents were senior management only from President, Owner, CEO, CFO, VP Operations, VP Marketing, Director of Purchasing, or General Manager.

According the Corey Wenger, President of Key Position Web Marketing (www.key-position.com), the only manufacturing search engine optimization (SEO) marketing firm, "The trend toward manufacturing website communication has been a strong trend over the past five years. The trend away from costly travel and tradeshow exhibiting and attendance has been weak since 911." Wenger also noted, "The failure or disappointing results from tradeshows to produce pre-qualified sales prospects has re-directed many manufacturers to the internet."

Key Position Web Marketing, based in Indianapolis, IN, is the only manufacturing search engine optimization (SEO) marketing firm, specializes in Industrial web-based sales lead generation through SEO and pay-per-click programs for industrial/manufacturing and engineering companies. On average, Key-Position clients experience sales increases of 200% + in qualified web-generated sales leads.

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com