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November 8, 2005

Key Position Survey Results: Over One-Third of Manufacturers see their Website Critical to Lead Generation Efforts

According to the results of an internet marketing survey conducted by Key Position Web Marketing, over one-third of manufacturers view their website critical to lead generation efforts. Another 35% said it was important, while the remaining 30% said it was somewhat important.

Among the biggest challenges that manufacturers face within the next 12 months, generating and attracting new clients topped the list. Maintaining and growing market share was second, followed by competing more effectively against domestic and foreign competition.

Top uses of company websites included: resource for company information, sales lead generation, online product and services catalog, online technical information, and online service and support.

When asked what key benefits you receive from the current use of your website, the most common answer was to provide company and product information to website visitors and customers. Other top responses included: strengthen image and company reputation, improve communication with customers and improve competitive position.

According to the survey results, most manufacturers will be implementing many online initiatives within the next 12 to 24 months. Topping the list included redesigning their websites, implementing internet marketing programs (including search engine optimization (SEO) and Pay-Per-Click (PPC) tactics and engaging email marketing programs for customer retention.

Overall, the biggest hurdles to overcome when it came to implementing online initiatives included lack of funding, lack of internal website and marketing skills and weak online strategy.

The most surprising finding of the survey was that 65% of all manufacturers do not measure the success of their website.

About Key Position Web Marketing, LLC

Key Position is a full-service B2B Internet Marketing Firm specializing in online sales lead generation for manufacturing, industrial and engineering companies. Key Position is in its 5th year of business and is headquartered in Indianapolis, Indiana. Key Position offers search engine optimization (SEO), Pay-Per-Click (PPC), website performance analytics, sales conversion analysis and web design and development services. On average, Key-Position's clients experience increases of 127% + in qualified web-generated sales leads through strategic online marketing programs.

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com