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November 22, 2004

Overhaul or Jumpstart - Manufacturing Sector and Web Marketing

Develop internet marketing and user-experience strategy, defining and prioritizing new site features/functionality, integrating the website into multi-channel marketing promotions, maximizing website usability, increasing conversion rate (as well as other key metrics), and identifying and executing manufacturing web marketing, promotion and revenue enhancing programs.

Recommend website enhancements to maximize internet sales based on customer/visitor feedback and competitive analysis.

Ensure that the website's look & feel, usability, information architecture, product search capability, and content meet established standards and manufacturing web marketing best practices.

Develop, manage and analyze e-mail, e-newsletter and search engine(SEO) and pay-per-click (PPC) manufacturing marketing programs Own end-to-end implementation of all web marketing initiatives; ensure on-time, on-budget, on-scope delivery of all internet marketing programs Create reports and documents that track and provide critical feedback regarding manufacturing website performance, ROI, and effectiveness of internet marketing activities and promotions.

"Sad but true…most manufacturers have lousy websites that do not attract customers or generate a sales pipeline," according the Corey Wenger, President of Key Position (www.key-position.com), the only manufacturing web and SEO (search engine optimization) company in the United States.

Manufacturers who think they are worthy of a website makeover, including Search Engine Optimization (SEO) and internet marketing services, may provide an essay (up to 500 words) why they want Key Position to help them out. The top 10 manufacturing candidates voted most meritorious of the website makeover will receive a $1,000 certificate for this major revamping. It's not the same as hiring a Director of Web Marketing…it's a start.

Key Position Web Marketing, based in Indianapolis, IN, the only manufacturing search engine optimization (SEO) marketing firm, specializes in Industrial web-based sales lead generation through SEO and pay-per-click programs for industrial/manufacturing and engineering companies. On average, Key-Position clients experience sales increases of 200% + in qualified web-generated sales leads.

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com