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December 14, 2004

Manufacturers Lean Manufacturing Devised Websites Results in 200% Sales Increase

Tens of thousands of manufacturers have achieved significant benefits, including cost savings of millions of dollars each year with little capital expenditure by utilizing the techniques of Lean Manufacturing.

However even manufacturers that are familiar with Lean Manufacturing concepts and principles have conveniently ignored application to the company's website.

From the 1980's when techniques in Just-in-Time manufacturing were introduced and embraced by the manufacturing community to the flushed out concepts of Lean Manufacturing in the late 1990's, the cross-over to the internet and websites is seeing traction as the last area of critical analysis in the operation.

"Just as the core Lean manufacturing principles set up a very efficient system for manufacturing that results in more rapid production than traditionally methods, including lower levels of inventory and much high quality levels, the same approach is now be applied to manufacturers websites," according to Corey Wenger, President of Key Position Web Marketing, the only Lean Manufacturing Website and SEO (Search Engine Optimization) organization worldwide.

Lean Manufacturing and the Manufacturer's Website:

The fundamental premise behind Lean Manufacturing is that certain processes do not add value to the company and create waste. The same is true with the manufacturer's website according to Wenger, "No matter how aesthetically pleasing, how graphically clever, or comprehensive a manufacturer's website, there is always content that does not advance the sale of potential customers to purchase. After all, that is the core purpose of the company website, a marketing and sales tool."

Wenger insists that, "Most manufacturers actually confuse their potential customers by having superfluous material that does not generate a clear call-to-action and levels the website visitor unclear what to do next."

Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer's website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position's clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process. Go to: (www.key-position.com).

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com