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December 20, 2004

Kaizen Manufacturing Website Principles

The Kaizen Manufacturing Website Process creates results: without improving process, results will not improve. Improving one or more of the five inputs to the process will dramatically impact the web effectiveness:

• People
• Machines
• Methods
• Materials
• Environment

Total website focus vs. departmental or segmented website focus:

A penny saved in one department has no merit if it adds a dollar of cost to another department.

Wenger also suggested that, "Kaizen is too often considered as a plant floor lean manufacturing process, yet the same principles and efficacy of Kaizen can directly examine what is and is not working about a manufacturer's website.

Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer's website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position's clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process. Go to: (www.manufacturing-website-makeover.com).

According to TR Cutler, (www.trcutlerinc.com) President & CEO of the nation's largest manufacturing public relations firm, "Kaizen, kanban, and any other link to lean manufacturing is key to opening up the conversation about effective techniques and methods of efficiency. The engineering, quantification, and metrics modality of manufacturing today requires that service providers understand and operation within a lean manufacturing dynamic."

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com