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December 30, 2004

Six Sigma Potential Customer Defect Reductions for Manufacturer's Websites

Defect Reduction on a manufacturing website can be measured in the percentage of viewers (potential customers) that take the desired call-to-action, such as a telephone call, email request, or questionnaire completion.

There are some key questions to ask:

• Is any scrap or wasted steps produced by the website viewing process?
• Is anything falling outside of the desired specifications that deter the call-to-action?
• Where are high volumes of defects or misdirection on the website occurring?
• Does the process have a high degree of variation that detracts from the call-to-action?
• Where do inputs need controls in order to produce a consistent output, call-to-action?
• Can scientific adjustments to the website process create robust changes?

According to Corey Wenger, President of Key Position Website Marketing (www.key-position.com), "This Six Sigma methodology advances the continued lean manufacturing process improvement. Manufacturers have rarely included a process in the effectiveness of their website to produce the desired outcome; this critical analysis can ensure that qualified potential customers behave in the manner needed to shorten the sales cycle and drive sales revenue."

Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer's website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position's clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process.

Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com