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December 31, 2004

Six Sigma Potential Customer Cycle Time Reductions for Manufacturer's Websites

Cycle Time Reduction on a manufacturing website can be measured in the percentage of viewers (potential customers) that take the desired call-to-action, such as a telephone call, email request, or questionnaire completion. Cycle Time Reduction on a manufacturing website is also measure in the length of time from an initial web inquiry to a sales order to revenue collection.

There are some key questions to ask:

• Are there any processes that rely on multiple hands-off within the website?
• Is the process producing less than expected actual sales inquiries, sales orders?
• Is the process requiring a lot of overtime or keeping the potential customer on the site too long without collecting data about the efficacy of the inquiry?
• Is the process bogged down with useless downtime or unneeded viewership to advance the sale?

According to Corey Wenger, President of Key Position Website Marketing (www.key-position.com), "This Six Sigma methodology regarding sales cycle time reduction advances the continued lean manufacturing process improvement. Manufacturers have rarely included a process in the effectiveness of their website to produce the desired outcome; this critical analysis can ensure that qualified potential customers behave in the manner needed to shorten the sales cycle and drive sales revenue."

Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer's website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position's clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process.

Contact: Corey Wenger
Contact: Corey Wenger
Brandwidth, LLC
Indianapolis, Indiana
www.morebrandwidth.com
317-238-3044
Corey@morebrandwidth.com